Every day is full of phone screens and other stuff hijacking our attention. And instead of calling attention to the problem, we brought a solution: The garden. Because the natural world has a lot to offer! And to make it alluring and sensory provoking, we stripped away all the typical advertising tropes like celebrities, trendy music and snazzy camera tricks, leaving viewers with a raw, ASMR experience you can almost smell.
BRING YOUR ALGORITHM BACK TO EARTH
We found it only takes 15-20 likes, shares, comments or any other interaction on Instagram to change your algorithm. So for Mental Health Awareness Month, we created over 20 soothing ASMR sponsored videos to help detox your feed and turn doomscrolling into bloomscrolling.
COME BACK TO EARTH ON EARTH DAY
We encouraged people to unplug from the algorithm and with 24 different provocations, released every hour on the hour on Miracle-Gro's Instagram. We crafted each anti-tech scene by hand and paired plants to devices in fun ways, like matching Thyme with a smart watch.
Creative Director: Christine Taffe Art Director: Ashley Crouch Copywriter: Bryan Allman
Also made with: Jenn Pennington, Heather Larimer, Lourdes Vasquez, Sharon Badger, Don Spampinato, SammyJoe Temple, David Kolbusz, Laura Janess and Barney Robinson at Orchard Directed by: TYD Sound by: One Thousand Birds Color by: Ricky Gausis